4 Best ECommerce Homepage Practices in 2022

person holding a credit card while using laptop

Of all the pages on your online store, your homepage is the most valuable because it’s the first touchpoint many people have with your brand. The bounce rate for most eCommerce sites can be as high as 45 percent, so your goal is to make visiting each page so compelling and engaging that customers will want to peruse every corner of your site.

Sometimes you get so close to your brand that you overlook opportunities to make it even better. You may be missing ways to improve your website, especially regarding your homepage. These five tips will make your homepage irresistible.

1. Optimize for Mobile

More than 50 percent of all eCommerce traffic comes from mobile devices. Of that, 30 percent of all online retail transactions are made on mobile devices. We’re spending more than an hour a day browsing on mobile devices.

Unfortunately, getting to the checkout page on mobile devices is not easy. A study found that 77 percent of mobile users abandon a mobile site because it’s too hard to get to the checkout page. Optimizing your eCommerce site for mobile makes it easy to complete every part of the funnel, from discovery to conversion. It’s essential to optimize your site for mobile, or you’ll lose a lot of potential customers.

2. Add Social Proof

Nearly 100 percent of shoppers read online reviews, and 94 percent say reviews are the most important factor in their purchase decisions. Reviews on your product pages may be the first thing a potential customer sees, but if they’re buried under your product description, they may never get the chance to influence a person’s decision.

Even if you only have a few raving reviews or none so far, don’t hesitate to display them on your homepage. This indicates many positive reviews for this product—this can put a customer’s mind at ease. Don’t have any yet? Now’s the perfect time to start asking.

3. Lead with Value Proposition

You may have dazzling images on your homepage, but customers might leave your site if they don’t quickly know what you offer and why. Potential customers will only go beyond your homepage if you have a strong value proposition. Essentially, it should answer these three questions: What products do you sell? Who is your target audience? Why should they buy from you?

4. Display Your Bestsellers

Customers who come to your homepage are here for a reason: They’re looking to buy something. If you have some great selling points or the best prices, you should highlight them and use them to your advantage.

It’s time to show the customers that you have the best products. Take a look at this new arrival section from Apple. Their products are not only impeccably designed, but they’re also well priced. Another thing customers like about Apple is that they usually have great customer service. Customers can also buy products at different price points.


Your homepage, more so than any other page on your website, is where you set the tone for all your other pages. A solid homepage conveys your brand’s vision, values, and personality. If you can make your website’s homepage engaging and appealing, you’ll have the confidence to successfully direct your other visitors to the pages that are most important to your business.

Happy Agencies provides white label services for marketers. Whether you are starting as a marketer or building your new agency, you will find tons of resources to push to the next level. Reach your targeted audience by getting your ads advertised on one of the biggest social media platforms in the world! If you’re looking for an agency that can optimize your landing page design, we’ve got you covered. Get in touch with us today!

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