Having well-designed advertisements of your website on PPCs, social media profiles, and other avenues can be a great way to drive traffic. However, it can be quite a bust on your efforts when most if not all of these site visitors don’t convert.
You may be wondering why your leads aren’t really interacting or patronizing your business despite getting into the depths of your web pages already. Unfortunately, it may be because of your website’s landing pages and how lackluster they are at sparking conversions.
A website’s landing page is a specific page dedicated to one particular task or function. This is quite a contrast from your actual website’s homepage, as it usually highlights a certain product or service that you offer, or even an aspect of the business.
Here are some of the reasons why your site’s landing page is leading to a drop in conversions:
1) Failure to Have Interesting Design
Websites with professional-looking landing pages are like a magnet to potential customers. Whether they are viewing your site through a mobile device or on a laptop or desktop computer, it’s crucial that your landing page has a great mix of design elements for them to be interested.
A landing page with a simple and subtle design is possible. However, there’s a difference between minimalism and poor design or low-quality graphics that make or break your landing page. These elements can significantly impact how likely your visitors are to convert, so look for services to elevate your landing page design.
2) Lack of CTA Optimization
When someone enters your website, you usually have them focus on a specific product or service that you are offering. Most companies need to have a “Call to Action” for people to proceed, which is usually done with the help of a clickable button or banner.
For your CTA to be enticing, you may want to try an effective design that can easily instigate action. Try having a custom-made CTA button that can easily prompt action. Be sure that this triggers a response upon clicking.
3) Inability to Communicate Benefits
Aside from your CTA, it’s also essential that you have a landing page that can effectively communicate the main benefits of your products or services. This may be in the form of a compelling headline or a short paragraph, or even a video. No matter what medium you use, ensure that you have this embedded in your landing page.
4) Too Much Content
Too many words or too much random information can clutter your landing page. The last thing that you want to do is to have your visitors leave your page because they felt that they were being bombarded with too much information. Scale it back a little bit and focus on clarity to avoid overwhelming your prospective customers.
5) Too Little Media
Another mistake that some companies may make would be to have a landing page that has too little media. While it’s important that you have at least a picture, it’s not enough if you don’t have a video or perhaps an infographic. It’s best to go for a landing page with basic media requirements but can still highlight the main benefit of your product or service.
Landing pages, when done properly and masterfully, can be great ways to drive traffic to your website and improve your conversion rate. Give these parts of your business site the right amount of attention and care.
Want to improve your landing page design? Happy Agencies offers white label services for marketers and freelancers, equipping you with resources that push you to the next level. Get in touch with us today!