Here’s What You Need to Add to Your Website Landing Page

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Time is of the essence for everyone, and with everyone in such a rush, you need to make a great first impression to make people give your website a second look. With that, one of the best ways to make a great first impression is through your landing page. So how exactly do you utilize your landing page to ensure you get an immediate engagement with your customer?

What to Add to Your Landing Page

When you are designing your landing page, there are certain elements that you should include to make it effective. Here are some tips on what to add to your landing page to make it more effective:

1. Start with a Strong Headline

Your headline is the first thing visitors will see when they land on your page, so it is important to make it clear and concise. It should grab attention and explain what your page is about. The best way to get a strong headline is to incorporate active and power words in them. Avoid being passive as it could not translate well when trying to get people’s attention.

2. Add a Clear Call-To-Action (CTA)

Your CTA should be prominently displayed on your landing page and easy to spot. It should be clear what you want visitors to do, such as sign up for your newsletter or download your e-book. Having a clear CTA will easily lead the audience to the next step because without it, they may be confused about what to do next and would rather click away.

3. Use a Well-Designed Layout

Your landing page should be well-designed and easy to navigate. All elements should be in their proper place, and the page should flow well. Many people leave websites when the layout is confusing and can’t figure it out. Make sure it’s clean and eye-catching, but still something most people, especially your target audience, understand.

4. Post Engaging Content

The content you present on the front page must be engaging and eye-catching. It should show what your products or services are and what values your business holds. It should also tell a lot about what you can offer. Boring content would give off a negative impression to your audience and may not speak well about your company.

5. Use a Persuasive but Friendly Copy

The copy on your landing page should be clear, concise, and persuasive. However, people make the mistake of writing a copy that is too formal and even uses heavy jargon. Make sure that whatever copy you write is welcoming and friendly to new users. Do not use jargon they do not understand because it will confuse them and make them want to turn to your more user-friendly competitors.

6. Use Visual Elements

One effective way is to use visuals on your front page. Images and videos can be very persuasive and help you connect with your audience on a more emotional level.

When choosing visuals, it’s important to choose ones that are relevant to your offer and will appeal to your target audience. That way, you’ll be more likely to get their attention and persuade them to take action.


Your front page is one of the most important pages on your website. If you want to persuade your visitors to take action, you must ensure it’s effective. By following the tips above, you can create a front page that’s both persuasive and effective. So what are you waiting for? Get started today and see the results for yourself.

If you need help with your landing page design, you can hire us at Happy Agencies. We will be glad to create a landing page just for you that will land you excellent conversion rates and great results. Get in touch with us to learn more.

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