9 Essential Steps to Create the Best Lead Magnet Design

In the realm of digital marketing, it’s all about gaining new prospects that will patronize a business. As such, companies are always thinking of ways to earn prospects online. There are many ways of doing this, but the best method that most digital marketers use is by using a lead magnet.

A lead magnet is a free product or service that a business offers to its prospects. Its purpose is to build a relationship with the prospects to become customers. Additionally, this free product or service will help the prospects to know and understand the business. This is important because a lead magnet can make the prospects feel like they’re already a part of the business before becoming full customers. However, not all companies know how to make one, which is why we’re here to help.

In this article, we’ll guide you to develop the best lead magnet design for your business. Read on below to get started.

#1 – Choose What Type of Lead Magnet Works for Your Business

Before a business starts developing their lead magnet, they need to decide what type of lead magnet works best for their business.

When we say there are many types of lead magnets, we mean it. These include:

  • Tutorials
  • Demo Videos
  • Coupons
  • Discounts
  • Free Trial
  • Printable posters
  • Recipes
  • Assessments or tests
  • Resource list
  • Templates
  • Plugin or web apps
  • Sales materials
  • Audio files
  • Desktop wallpapers
  • Catalogs
  • Case studies
  • Webinars

All of these possible lead magnets are very tempting for prospects. However, not every lead magnet is suitable for every type of business. Each type of lead magnet is best for a particular kind of business, so you should weigh your options.

#2 – Create Content for Your Lead Magnet

A lead magnet is all about creating content for your prospects. To do this, you need to clearly understand what sort of content your prospects will find appealing.

As such, it’s good to know who your target audience is and the problems they face. By knowing what your target audience wants, you’ll be able to give them the content they need.

#3 – Utilize Tools to Create Your Lead Magnet Design

There are several tools you can use to create your lead magnet. These tools are made to help you develop your lead magnet, but they can help you come up with a design you and your target audience will be happy with. We recommend you use Canva and LeadPages to help you design your lead magnet.

Canva is a top-rated tool for digital marketers because it’s easy to use. And because it is easy to use, you’ll be able to use your time wisely and develop a lead magnet you’ll be happy with.

On the other hand, LeadPages is another tool that you can use to develop your lead magnet. It allows you to build landing pages and squeeze pages easily. Such pages will entice your prospects to give you their contact details.

#4 – Pick an Appropriate Font for the Design

A lead magnet can’t be effective if the font used for its design is unappealing. As you design your lead magnet, make sure to choose an appropriate and appealing font for your lead magnet.

Arial, Helvetica Neue, Helvetica, and Lucida Grande are some of the most popular fonts you can use for your lead magnet. These are the fonts that most prospects find appealing.

#5 – Copy the Text and Include It In Your Draft

Once you have chosen the right font, you can write your lead magnet’s text. When writing your lead magnet’s text, you should carefully follow your text’s copy. You must also write with a proper tone and style. Be confident in your writing and make sure you include all the information you feel your prospects will need.

#6 – Find and Include the Relevant Images

Just like with your lead magnet’s text, you should carefully choose the images you will use for the design. The photos you will use should be relevant to your lead magnet.

For instance, if you’re designing a recipe template, you should include images of the food you will include in the template. If you’re creating a fitness tutorial, you should include pictures of the fitness equipment you will use.

#7 – Add the Primary Section of Your Content to a New Page

Once you have selected all the right images and written your lead magnet’s text, you can start putting together your lead magnet. You will have to set up a new page for each section of your content. You’ll also need to put a short introduction for each section of your content.

#8 – Optimize All Images

Your lead magnet can’t be as effective as it should be if your images aren’t optimized properly. Thankfully, this is something you can do quickly. Use Google Images or Doodle to help you with this.

#9 – Optimize the Lead Magnet

Once you have optimized your lead magnet’s images and text, you should optimize the entire lead magnet. Use keywords, headlines, and calls to action to help optimize your lead magnet. When you do, you’ll be able to increase the number of clicks for your lead magnet, which is good for business.


The best lead magnets are engaging and valuable. They’re also helpful to target audiences. Because of these things, they’re effective in gaining new prospects. However, not all lead magnets are effective in helping digital businesses. As such, companies must take the time to develop their lead magnets.

Happy Agencies provides quality services for lead magnet design. We know that different businesses have different needs, so our solutions are tailored to meet business goals. Reach out today and allow us to revitalize your strategy!

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