Conversion Between Facebook vs. Google: What’s the Difference?

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Online advertising has taken companies by storm, enhancing their reach and driving their traffic levels in ways no entrepreneur can imagine. And as such, they see their conversion rates as high as possible. To do this, they use different advertising platforms, each with unique benefits and drawbacks.

Some of the most popular platforms for digital marketing companies to advertise on include Google and Facebook. They are effective in different ways, and deciding which to use for your business can take time and effort. No worries, though, because this article will compare and contrast the two platforms to help you make that decision.

The Effect of Search Intent on Google Ad Search

People who use Google search sometimes know exactly what they want, and it can range from knowledge about a certain product or service to the contact information of a business. In this case, they will type in specific keywords they are looking for, and the results will be based on that.

This is where Google AdWords comes in. AdWords are the ads that appear on the top and sides of the search results page. They are based on the keywords the advertiser has chosen, and the advertiser pays for each click on the ad.

Since the advertiser is paying for each click, it is important to ensure that the keywords are relevant to the business offering. If someone clicks on an irrelevant ad, it will not be a very good experience for them. As a result, they might not visit the website again, which will negatively affect the digital marketing company.

For example, if your company website has been designed to help people find a job, then you would want to use keywords like “jobs,” “employment,” and “careers” in your AdWords campaign. This way, your ad will appear when people are looking for those terms.

The Effect of Social Media on Facebook Advertisements

Facebook is a social media platform where people connect with friends and family. It is where people share things about their lives, and businesses can take advantage of this by advertising on the platform.

When businesses advertise on Facebook, they can target their audience based on interests, demographics, and behaviors. This is a huge advantage over Google AdWords, where the advertiser can only target people based on keywords.

Facebook also allows businesses to create custom audiences. This means that businesses can target people who have already visited their website or who have interacted with their Facebook page. This is an ideal approach to reach more people interested in what the business offers.

For instance, if you post a video of your product on Facebook and someone watches it, you can target them with an advertisement for that product. By running a Facebook ad campaign, you can also target people who have interacted with your Facebook page.

Final Thoughts

Facebook and Google are both immensely popular social media and internet search platforms. They both have unique features that make them appealing to users. However, there are some distinctions between the two services. Facebook is more focused on personal connections, while Google is more focused on providing information.

Despite these differences, digital marketing companies deem both platforms extremely valuable and provide great user service. They are worth using, and it is up to the individual user to decide which platform is best for them.

Happy Agencies is one of the best digital marketing companies freelancers, and other agencies can rely on for social media marketing, online reputation management, and search engine optimization. Get in touch with us today for more information!

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