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Databox vs Google Data Studio

What is Databox?

Are you tired of logging into multiple tools to see how your business is performing?

With Databox, you can bring all your data together in one place.

Analyze all your performance data in one place so you can spend less time checking data and creating reports and more time acting on insights.

Mix and match metrics from different sources in one data dashboard and get a more complete view of performance at a glance.

Create your own dashboards, no coding required

With a DIY Dashboard Designer, anyone can get the metrics they need, visualize KPIs in a variety of ways and create beautiful dashboards, no coding or design skills required.

Set measurable goals and track your progress

Set goals for specific metrics from 70+ integrations or any other data you integrate into Databox.

Track them all on one screen or visualize your progress toward them on any data dashboard.

Keep everyone focused on the metrics that matter most.

Receive performance alerts and recommendations when they matter most

Don’t wait until the end of the month or quarter to find out how their performance is trending. With alerts, get notified when performance is disabled.

With Insights, you’ll see a stream of your team’s achievements and receive recommendations for improving their performance.

Easily calculate important business KPIs 

With databox calculations, you can combine data from any source and easily calculate new metrics, conversion rates, ROI and more, all without coding or spreadsheets.

Get your most important KPIs

Dashboards send you updates on your most important KPIs via email, mobile push notifications and/or Slack every day, week or month.

Dashboard Templates

Over 200 reports that are pre-made

One-click Integrations

Easy to connect 65+ data sources for quick setup

Dashboard Designer

Create custom dashboards, using visual drag and drop builder


Limited free version, up to $299/month

What is Google Data Studio? 

Data Studio is a marketing platform that allows you to access data from different tools in one place.

The analysis of all the elements involved in digital projects must be done with different tools. This process generates results in different formats and levels, making it necessary to create reports that unify and organize the information.

To simplify this task, Google created Data Studio. This marketing platform allows access from a single place to data from Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets and Google BigQuery to name but a few.

Best of all, Data Studio is a free tool that works completely online and allows you to connect both Google and non-Google platforms. This means you don’t have to make an investment to try it out or change the tools you currently use.

Data Studio features

The ultimate goal of Data Studio is to create custom reports and dashboards. However, in order to do a high-quality job, you need to make use of several features.

Online collaborative work

People from different teams, working with different tools, can use Data Studio to cross-reference data and work collaboratively. Collaborations are done in real-time and are visible to the whole team, so it is not necessary to communicate every change.

The platform also offers the option to add comments and create different work panels, each with manageable access. In this way, discussions can be held online and feedback can be applied at the same time.

Centralized data analysis

Data from different tools can be visualized in one place, so you don’t have to open several pages to perform an analysis. It is now possible to connect almost any type of data.

Interactive dashboards help you visualize information to easily examine the data. Metrics and dimensions are presented in clear graphs that you can customize according to your needs. In addition, it is possible to combine data from different sources.

Creating dashboards and reports

Dashboards, reports or reports can be created individually or with the help of the whole team. Data Studio offers a large number of graphics and elements to design attractive and functional visualizations.

Disadvantages of Data Studio

The main disadvantage is that the learning curve can be high. Being a platform that works with a lot of data and options, it takes a while to learn how to use it. Therefore, in order to integrate it correctly in a team, it is necessary to organize internal training and coordinate participation.

Another aspect that can be considered a disadvantage is that Data Studio is focused on data visualization, so it is not possible to make calculations directly on the platform. In addition, data collection tools must be carefully configured in order to deliver the correct information to Data Studio.

Benefits of using Data Studio in companies

The benefits of Data Studio are associated with the use of its functions, so they will depend on the way in which you manage to integrate the platform into the daily work of your company.

When the functions are well used, companies can benefit a lot, since they will keep the whole team well informed. With clear and well-designed reports, the entire organization will be able to understand the state of the strategy in numbers.

The dissemination of key business data will also promote the collaboration of all professionals, who will be able to find creative ways to use the information in their area.

Which one?

Databox is an alternative to using Data Studio for reporting and creating your own dashboards. 

If you want to stay on top of your online business using alternatives to Google Data Studio can help if you’re not too tech-savvy and want simpler access to see your reporting. 

Typically if you’re working in this space you’re expected to know how to do all of the things a computer can do from programming it to making master-level photoshop work. 

The truth is using software like Databox for dashboards pays you back by quickly getting past the learning barrier when you don’t have time to take on another project.

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