HubSpot offers two main options for onboarding: Direct Onboarding and Partner Agency Onboarding. Here are the main differences between the two:
Direct Onboarding
- Direct onboarding is when HubSpot provides onboarding services directly to the customer.
- The customer works with a HubSpot Onboarding Specialist who helps them set up their account, create campaigns, and integrate with other tools.
- This option is generally best for smaller businesses or businesses that have the internal resources to manage their own onboarding process.
Partner Agency Onboarding
- Partner Agency onboarding is when a HubSpot partner agency provides onboarding services to the customer.
- The customer works with a partner agency to set up their account, create campaigns, and integrate with other tools.
- This option is generally best for larger businesses or businesses that want more customized onboarding support.
There are a few other key differences between Direct Onboarding and Partner Agency Onboarding
- Cost: Direct Onboarding typically costs less than Partner Agency Onboarding.
- Support: Direct Onboarding provides support directly from HubSpot, while Partner Agency Onboarding provides support from the partner agency.
- Customization: Partner Agency Onboarding typically provides more customization options than Direct Onboarding.
Price Comparison
HubSpot’s direct onboarding and onboarding through a partner agency can vary depending on several factors, such as the level of onboarding required, the size of the business, and the scope of the project.
HubSpot offers three levels of onboarding services: Basic, Professional, and Enterprise. The Basic level is included in the subscription fee for all customers, while the Professional and Enterprise levels require an additional fee.
The cost of HubSpot’s direct onboarding services ranges from $600 for the Basic level to $5,000 for the Enterprise level. These fees are one-time charges and are based on the level of onboarding required.
Partner agencies, on the other hand, typically offer onboarding services as part of a broader marketing or sales package. The cost of onboarding through a partner agency can vary widely depending on the agency’s pricing structure and the scope of the project.
Partner agency pricing models can include flat fees, hourly rates, or a percentage of the overall project cost. Generally, partner agency onboarding fees can range from $1,000 to $10,000 or more, depending on the level of service required.
It’s important to note that working with a partner agency can offer benefits beyond just the onboarding process, such as ongoing support and access to a broader range of marketing and sales services. Ultimately, the decision of whether to use HubSpot’s direct onboarding or a partner agency will depend on a variety of factors, including the specific needs and budget of the business.
Here are some additional differences between Direct Onboarding and Partner Agency Onboarding
- Expertise: Direct Onboarding is provided by HubSpot’s own experts, while Partner Agency Onboarding is provided by a third-party agency that has expertise in HubSpot and inbound marketing.
- Timeline: Direct Onboarding usually takes less time to complete than Partner Agency Onboarding, which can take longer due to the added complexity of working with a third-party agency.
- Communication: With Direct Onboarding, you communicate directly with HubSpot’s onboarding specialist, while with Partner Agency Onboarding, you communicate with both the partner agency and HubSpot.
- Training: Direct Onboarding includes basic training on how to use HubSpot, while Partner Agency Onboarding can include more in-depth training on inbound marketing strategies and best practices.
- Ongoing Support: Direct Onboarding includes a certain amount of ongoing support from HubSpot, while Partner Agency Onboarding includes ongoing support from both the partner agency and HubSpot.
It’s important to consider your business’s specific needs, goals, and resources when deciding between Direct Onboarding and Partner Agency Onboarding. If you have a smaller budget and feel comfortable managing the onboarding process yourself, Direct Onboarding may be the better choice. If you want more hands-on support and have a larger budget, Partner Agency Onboarding may be a better fit. Ultimately, both options can help you get the most out of HubSpot and inbound marketing.
Here are a few more factors to consider when choosing between Direct Onboarding and Partner Agency Onboarding
- Scalability: Direct Onboarding may be a better choice if you’re just starting out with HubSpot and need a basic setup, while Partner Agency Onboarding may be better if you have more complex needs and plan to scale your inbound marketing efforts over time.
- Resources: Direct Onboarding may be a better choice if you have a dedicated team member who can manage the onboarding process internally, while Partner Agency Onboarding may be better if you don’t have the resources or expertise to manage it in-house.
- Industry expertise: Partner Agency Onboarding can be especially helpful if you’re in a specialized industry and need a partner agency that has expertise in that industry and can provide tailored support and advice.
- Location: Partner Agency Onboarding may be a better choice if you prefer to work with a local agency that can provide in-person support and training.
Ultimately, the best choice for your business will depend on a number of factors, including your budget, resources, expertise, goals, and preferences. It may be helpful to speak with a HubSpot representative or a partner agency to discuss your specific needs and determine which onboarding option is right for you.
The decision between Direct Onboarding and Partner Agency Onboarding depends on your business’s specific needs and resources. If you have the internal resources and want to save money, Direct Onboarding may be the best option. If you want more customized support or don’t have the internal resources, Partner Agency Onboarding may be the better choice.
