In the world of eCommerce, web design is one of the most essential factors in determining the success or failure of a business. Unfortunately, even the most tenured business owners can make the simplest mistakes when it comes to that, which can lead to decreased sales, missed opportunities, and even bankruptcy.
That said, this article will discuss some of the most common eCommerce web design mistakes and how to avoid them.
1. Bad Mobile Optimization
As mobile devices become more popular, businesses need to make sure that their websites are mobile-friendly. This means that their website can be easily accessed and used on a mobile device. If a website is not mobile-friendly, it will be very difficult for mobile users to use it, which could lead to lost sales and customers.
More and more people are using their phones and tablets to shop online, so your site must be designed to work well on these smaller screens. Taking the time to make your eCommerce mobile-friendly can pay off in a big way in terms of increased traffic and sales.
2. Complicated Checkout Process
Your checkout process should be designed with your customer’s needs in mind, and it must be as straightforward as possible. Any unnecessary steps or confusion will only serve to frustrate your customers and send them away.
The last thing you want is for your customers to get frustrated and abandon their carts because the checkout process is too complicated. Make sure your checkout process is clear and concise, and make it easy for your customers to complete their purchases.
3. Lack of Visual Hierarchy
A visual hierarchy is a great way to make your eCommerce website stand out. Organizing your website’s content makes it easier for users to consume and digest the information. This will help you stand out from the competition.
Your eCommerce website should have a clear visual hierarchy that helps guide users through the site and highlights the most essential information. This will help keep users engaged with your site and encourage them to make purchases.
4. Not Including Customer Reviews
Customer reviews are testimonials from past customers that can vouch for the quality of your products or services. They provide valuable feedback that can help potential customers make informed decisions about whether or not to do business with you. Including customer reviews on your eCommerce website can help increase your conversion rate and build trust with potential customers.
Make sure to not just rely on a star rating but also to show the actual reviews. This way, you can get a more accurate idea of what people think of your product. In addition, make sure to have a feedback section so people can leave their thoughts and suggestions.
5. Unclear Value Proposition
When marketing your eCommerce business, it is important to focus on the benefits of your products or services rather than the features. You may turn your potential customers away if you emphasize the features too much.
Value propositions are designed to clearly and concisely state a product’s or service’s main benefit from the customer’s perspective. In order to be effective, a value proposition must be relevant to the customer’s needs and highlight the product’s or service’s key features and benefits.
6. Wrong Imagery, Layout, and Visual Style
Many businesses make the mistake of using the wrong visuals on their website, which can lead to inconsistency with the rest of their marketing and branding. An eCommerce website should be designed to be consistent with the overall look and feel of the rest of your business.
Choose your website’s images carefully, so they are all cohesive and match your site’s overall tone and theme. Inconsistent images can be jarring and take away from the overall user experience.
There are a few key things to remember when designing your eCommerce website and avoiding some of the common mistakes that lead to poor sales. First, ensure that your site is easy to navigate and search engine friendly. Secondly, ensure that your checkout process is secure and streamlined. Finally, see to it that your site is mobile-friendly and responsive. By following these simple tips, you are on your way to creating a successful online store.
If you are looking for a reliable web design agency that will help you avoid these common web page mistakes, look no further than our expertise here at Happy Agencies. Whether you are getting a starter as a marketer or building your new agency, you will find here tons of resources to push to the next level. Call us today for more information about our design process and strategies.