How to Get Facebook Ad Relevance Scores of 9 and 10

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If you have been running Facebook ads with over 500 impressions, you may have noticed that you are getting a score linked to it. This score is important because it can determine many things for your ad, including the costs and the number of people seeing it.

What Is a Facebook Ad Relevance Score?

As the name implies, it is a score generated based on the relevance of your ad. The score is calculated using a mix of factors and your ad quality, and is often a result of your ad relevance compared to other ads targeting the same audience.

The ad score is between the numbers 1 to 10 and is on a logarithmic scale. This means that the higher you go up the scale, the harder it is to score higher. Some may notice it would be harder to go from a score of 9 to a 10.

Why Does the Facebook Ad Relevance Score Matter?

Aside from giving you insight into how well your ad is performing, it also lowers the cost of your ad. Your ad can reach more people with lower pricing.

What Are the Factors That Affect Your Facebook Ad Relevance Score?

As mentioned before, several factors can affect your Facebook ad relevance score. Below are the most essential factors that you need to consider.

Positive Factors

  • People clicking on your ad or its links
  • Amount of time people are viewing your ad
  • Number of views on videos
  • Conversions

It is important to get more people to look at your ad and click it. Doing so will increase its relevance quickly.

Negative Factors

  • People hiding your ad
  • People reporting your ad
  • People are hiding all posts from your page

These negative factors show a lack of interest in your ad. Having people not wanting to see your ad is a clear sign of irrelevance.

How Do You Help Increase the Facebook Relevance Score for Your Ad?

There are several ways you can do this. Below are some of the most common ones:

1. Target the Right Audience

If you target the wrong audience, you will notice that your ad will be irrelevant to them, and they will not want to see it. If you target people interested in your product or niche, then your ad will likely be clicked on. To know who to target, do your research and create the ideal customer profile for your ad.

2. Include Videos in Your Ads

Adding a video to your ad can be enticing. People are more likely to watch and finish the video in your ad because they are curious.

3. Create a Good Copy to Encourage Clicks

By making a good impression because of your good copy, people will become intrigued and click. This is basic when it comes to marketing and not just with Facebook. Just come up with an exciting tag or caption, and people will organically come to you.


The relevance score of a Facebook ad can affect many things in your ad. If you want to know the effectiveness of your ad, then you should always check the score. If it is low, you can use some of the strategies mentioned here to help increase it.

Working with a Facebook ads agency can be useful in increasing your Facebook ad relevance score. Lucky for you, Happy Agencies provide this service along with other white label marketing strategies. Contact us today to get started!

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