6 Key Factors Influencing How Much Google AdWords Charges

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Cost-efficiency is important for any marketing business to keep in mind for their clients, and personalization is also important for one to get the most out of what they want. Unfortunately, this entails asking plenty of questions regarding how much different avenues for marketing charge.

Google AdWords is a great platform that’s huge and appealing when it comes to PPC and other forms of advertising. However, as great as the results can be, it’s still important to determine how much they will charge you and your client when it comes down to it.

There are plenty of aspects that can affect how Google AdWords charges each business. Continue reading to figure out the key and influential factors on the platform:

1) The Competitiveness of the Keywords

If you choose keywords that are highly competitive, you will most likely have to pay more for your ads. You may ask yourself why this is so, but the higher your competition, the higher the cost of your keywords will be. However, if you choose less competitive keywords, you can pay less for your ads. It’s ideal to find the middle ground for a brand.

2) The Keyword Quality Score

The relevance of your keywords to the topic of your ads can drastically affect how much you pay for your ads. If you use “cars” as a keyword, but you are selling luxury cars, then it may be too vague for your audience to understand, which will cause you to pay more. The keyword must be a good match to your ads and content to get a high-quality score.

3) The Maximum Bid Position

With Google AdWords, there are about ten ad spots per page. With this in mind, you cannot always have a maximum bid of one because that would mean that you would have to pay less to get that top ad spot. On the other hand, if you did not pay as much, your ad would be much further down the line on the page.

4) The Average Monthly Budget

If you want to know the total of how much Google AdWords charges your business, you must ask yourself how much is spent per month. It’s not uncommon for businesses to spend anywhere from $50-$100 per day on their AdWords ads, so having a great management service would be ideal to ensure that you stay within whatever set funds there are.

5) The Schedule and Location Targeting

If you want to target only certain times or areas for your business, you’re often going to have to pay more for it. This is especially true for more competitive schedules and locations. Google AdWords works because you have to bid for the time and location that you want to target. As such, this will cost you more for your ads.

6) The Overall Click-through Rate

The overall click-through rate can affect how much you pay for your ads, as the more clicks you get entails a higher fee. This is because you are receiving a better return on your investment. The lower the click-through rate, the less ROI and costs you’re likely going to get from Google AdWords.


It’s important for you to know exactly how much Google AdWords charges if you want to make the most out of your client’s marketing budget. Use these six aspects to determine how much you’ll have to pay for your ads.

Looking for a Google Ads agency? Happy Agencies is a whitelabel service for marketing professionals, freelancers, and agencies that want to take their business to the next level. Contact us today!

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