In recent years, there has been a trend for businesses to build long-term relationships with small groups of customers through the use of digital marketing. This allows brands to gain the trust of their existing clients while expanding their target market and generating more leads. You may have heard this approach as “community marketing.”
In addition to word-of-mouth marketing, sponsored marketing is another method that companies have discovered to be effective. What can sponsoring a community bring to you?
- Customer loyalty
- Increased authenticity
- Innovation potential
- Low costs
Read on to learn about how communities play a role in growing your business and what you can do to start reaching them through digital marketing.
Knowing Your Community
The first thing you have to work on is building a rich characterization of your community. What are their motivations and needs? How can they benefit from your brand? These are just a few of the questions you can answer by doing your research.
Take the time to talk to members of your target community. By doing this, you can easily construct a persona that captures every unique type of community member.
Crafting a Story for Your Community
Before reaching out to your community, you must first think about how you can and want to motivate and keep them engaged.
What is your brand’s story, and what sets it apart from your competitors? Ponder upon the uniqueness of your business and develop it into a story that will be relevant to your future community.
Do not forget to consider the information you got from interviewing community members in building this story. What are their needs that you can fulfill? Integrate this into your story.
Using Platforms to Reach Your Community
There is a wide range of digital platforms available where you can convey your story. Make sure to stick to your community’s description and your story and use these in identifying the best platform suited to your business needs and target audience.
For example, TikTok is a popular platform that has provided various businesses with a massive lead base. This, however, does not immediately mean that TikTok will work for you just as well. Other platforms include Facebook, Twitter, Instagram, Pinterest, YouTube, and more.
Generally, community marketing requires that your company be prominent or followed on at least two of the mentioned platforms. With a well-curated story, you can remind your target audience about your value as a brand and engage them to further explore your offerings.
Bringing Your Community Together
Since the goal is to get in touch with your actual community, you will have to take them somewhere. Bringing its members together is the essence of community life, so you can consider holding a public event, anniversary party, or workshop series in order to fulfill this. There is no need for you to worry about the kind of celebration as long as it is something that the community members can be excited about.
Outstanding, successful digital marketing strategies require effort, money, and time. They should be able to enlighten you as much as your community members are enlightened.
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