Tips on How to Improve Product Pages for Better Performance

looking at product website

For any website, a well-designed, high-converting product landing page is priceless. The issue is that only some product pages are made equally. Optimizing your product pages is crucial due to this need for success.

Are you prepared to discover how to start promoting your website and increasing conversions? This post focuses primarily on how to raise your product landing page’s rating so that users can locate your company at the proper time.

Improve Your Internal Linking Technique

Do you have popular blog posts that are perfect for linking to niche product pages? Any link within your website that leads from one page to another is referred to as an internal link. 

The addition of these links is a simple but effective SEO tactic. Keep it basic, utilize descriptive text inside the link tag, and concentrate on just one or two unique products per post. Resist the urge to link to every item in your armory.

Link to the Product Page with Descriptive Text

Unless you are attempting to rank for the keywords “Click here” or “read more,” avoid using link text like that. Instead, utilize a singular and evocative language fragment, like the name of the particular product. 

This provides far more information to Google and your users about the website they are about to click through to.

Use the H1 Tag for the Descriptive Product Name

Make sure to include that specific product name and keyword in the H1 page header of the product page, just like you should have done with the link text mentioned above. To let your users know they are in the proper location, make sure they see it right away.

Use Names of Files and Alt Text That Are Descriptive

Remember to use Google Images search. You have a better chance of appearing outside of Google’s primary search engine results page by using a meaningful and accurate file name with alt text on your photographs.

Produce Excellent, Captivating Content

Your actual product detail pages are more likely to rank if their content is stronger. If a user can’t understand the keywords on the website or if they aren’t pertinent to your content, you can’t rank for them. 

Additionally, Google lists the caliber of the content as one of the important variables it considers when ranking pages. This is why you should ensure that your material is credible, authoritative, and well-written.

Use a Distinct Call to Action

Good calls to action are necessary on every product page. Sadly, some websites need to do a better job of making them stand out from the rest of the content on the page. When that CTA is the most crucial element for anyone attempting to close a deal, that presents a dilemma.

Use Only Top-Notch Photos and Videos

Product images and videos are essential tools for improving your page and are more than just eye-catching elements. With the help of these resources, your product page may swiftly communicate important product details, establish reasonable expectations, and highlight product quality. 

Considering that just 25 percent of e-commerce websites have enough images, having high-quality pictures is a great place to start when creating your product pages.


Your company’s success depends heavily on the quality of your product landing pages, regardless of whether you sell industrial machinery, dog food, or any other goods. 

You’ll be on the correct track to enhance your organic rankings and the user experience on your pages by heeding the advice mentioned above and other fundamental SEO best practices.

Happy Agencies provides outstanding white-label SEO services. We help out new marketers as well as veterans who want to build their agency. Check out our services and find that we are the perfect fit for your marketing needs.

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