Knowing about the Social Media Marketing Funnel and Its Stages

Social Media Marketing

Although it can be difficult to pinpoint the exact year of the development of social media marketing, the first social media network, called “Six Degrees,” was established in 1997. Since then, social media marketing has advanced to the point that nearly no company can survive without having a significant social media presence.

One of the best and most crucial components of a company’s social media strategy is a social media marketing funnel if it wants to take advantage of the rapidly growing social media usage.

The fundamentals of a social media marketing funnel, its phases, and how to construct one to maximize your business’s social media growth are covered in this article.

First of All, What Is a Social Media Marketing Funnel?

In essence, it is your potential customer’s path or journey from the moment they first learn about your product or service until they make a purchase.

Marketers have the opportunity to use numerous marketing methods and strategies at each point of this trip to sway the prospect’s behavior in the desired direction.

A marketing funnel is also referred to as a social media marketing funnel when it uses social media material at every level to accomplish its goals.

The Stages of Social Media Marketing Funnel

Let’s first define the steps of a social media marketing funnel so we can understand how to design one.

A social media marketing funnel starts when a potential lead learns about your business through various social media strategies and concludes when they decide to buy from you and become brand ambassadors by referring you to their friends and family.

Although a social media marketing funnel may slightly differ from business to business, a well-defined funnel typically contains five main stages. These phases are linked to one another.

1. Awareness

This is the social media marketing funnel’s initial stage. The path of a consumer starts with awareness, before which they were unaware of your brand, product, or service. They start to become aware of your company’s existence at this point.

At this point, a client may or may not be aware that they have a need or issue that has to be met or resolved. Making them aware that they have a need that has to be satisfied is the task of a marketer.

2. Consideration

The ‘consideration’ stage of the funnel is the following, during which the prospect begins investigating what your company has to offer and contrasting it with your rivals.

The prospect is fully aware of their requirement or problem at this point. But because consumers are unsure about committing to a specific good, service, or company, they turn to comparison.

Reviews, features, customer support, and price are just a few of the considerations that go into deciding where the prospect ends up. It is your responsibility to persuade potential customers that your product or service is better than the alternatives accessible to them through various social media strategies.

3. Action

The prospect decides to buy the product or service from your company at this stage, which is located in the center of the social media marketing funnel.

During this phase, case studies, client reviews, product demos, and your social proof are crucial components.

4. Engagement

This is the fourth step of the social media marketing funnel, where you keep an eye on the customer after they make a purchase and nurture them through social media interactions.

Numerous businesses ignore this stage, which has many negative effects. By interacting with them and helping them feel like a part of your brand community, you should try to turn your one-time consumers into devoted ones.

5. Advocacy

Advocacy is the last phase of the social media marketing funnel, where the goal is to turn your customers into brand promoters.

A happy customer is very likely to recommend your goods or services to their friends, coworkers, relatives, and networks. You must keep fostering your relationship with your customers and give them the tools they need to spread the news.


Indeed, the social media marketing funnel is an indispensable tool for any business looking to maximize its presence on social media. By understanding its stages, companies can create a strategy that will help them convert followers into customers.

The stages of the funnel include Awareness, Consideration, Action, Engagement, and Advocacy. Each stage of the funnel is essential for successful social media marketing and must be optimized for the best results.

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