Couldn’t get enough landing page trends in part one of our series? Here are some more to convince you they can convert leads to sales!
When creating landing pages, it’s important to consider how they look and function on mobile devices since there have been more mobile users (and counting) than desktop users since 2020. A landing page that isn’t optimized for mobile devices can have problems with functionality and a poor user experience.
Responsive design is the best way to make sure your website provides an optimal experience for users on any device. We mean utilizing a few tricks to increase load times, such as PNGs for images and YouTube links for videos.
Don’t Be Afraid to Use Multiple CTAs
Wait, didn’t we mention in the previous landing page trends article there’s only one CTA needed to convey only one response? Yes, but let’s look at some customer behaviors as well. While your first call to action button should be placed where the user can easily see and reach it, if customers have to scroll down to see it, they may get frustrated and not bother to scroll back up.
The main point is to ensure that your CTAs (calls to action) are consistent throughout your landing page. This means that the font, color, layout, and text should all match up and not differ as users scroll down the page. Doing this will keep your focus on a single goal conversion rather than giving users different options.
Good Copies Lead to Conversions
You need to know how people can find your website and what they expect to see when they land on your page. This is why you must build content and design around these expectations to ensure a positive experience for your visitors.
Despite their popularity, traffic from social media is less likely to convert into customers than traffic from PPC sources. This is because users who come from social media may not be familiar with your brand, and so they are not yet ready to do business with you.
Generally, pages optimized for organic traffic (SEO) tend to have lower conversion rates than pages focused on intent-driven copywriting. So aside from being to-the-point with your content, include short-tail or long-tail keywords to improve visibility on search engines.
Test, Test, Test
Many website owners are afraid to experiment with bigger changes on their site, like changing the color scheme. However, this is a mistake. Testing different aspects of your site is important to see what works best for your visitors, especially if you want to ramp up conversions.
This is where A/B testing comes in. It’s a method of website design in which two versions of a webpage are shown to users randomly. Data is then collected on which version resulted in more users taking the desired action.
In other words, making small changes to your website design can greatly impact your conversion rate.
We hope this series on landing page trends helped you understand how to create pages that sustainably attract new customers that scale your business growth, too! Remember, it’s all about the customer’s perspective, so your websites must be designed around what they want to experience—benefits over features, urgent CTAs, fast loading times, and great copy that inspires them to click, inquire, or buy!
Talk to Happy Agencies now if you want to create websites that convert leads to sales just like that! We provide marketers with white-label services and resources that push them to the next level. Find out how we fulfill our client’s needs by visiting our website!