How to Optimize Your Landing Page Checkout Process

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It’s not enough to make potential customers add items to their cart. For it to count as a sale, they would have to finish the entire checkout process.

However, customers would often abandon their carts when the checkout process makes things more inconvenient for them. To remedy this, it’s best to optimize your checkout process.

Get Rid of Hidden Fees

One major reason why more customers don’t complete their online orders is because of hidden fees.

In recent research, it’s been revealed that hidden fees are the main reason why 30% of online shoppers abandon their carts.

Customers hate hidden fees. It’s pretty much the same as being tricked into overpaying for your order.

To prevent customers from leaving due to hidden fees, you need to make it known that you charge for certain things.

Some of these things are:

  • shipping
  • taxes
  • handling fees

Some customers hesitate to purchase because they don’t want to pay hidden fees. For this reason, it’s best to make all fees transparent. One way to do this is to clearly list your shipping and handling costs. You can also list the taxes and handling fees on your product page. 

Remove Unnecessary Steps

If you have an extensive checkout process, there are only a small number of customers who would make it all the way there.

It’s important to make your checkout process simple. It should possess just the right amount of steps.

Otherwise, customers would feel that there is a lot of work to do to complete the checkout process.

A good checkout process should have an average of five steps. This is enough to get across the checkout process.

And don’t make your customers jump through hoops on your payment page. It’s best to have a single payment page so that your customers will know the total costs for their orders.

Include Multiple Payment Options

Customers pay for the convenience of making a purchase. It’s also one of the main reasons why more people prefer to pay with credit cards instead of cash.

This is why it’s best to offer customers multiple payment options.

The most common payment options for e-commerce sites are:

  • credit card
  • e-wallet
  • online payment processor

However, you need to be careful when adding new payment options.

Most payment options require the processing of sensitive information. To avoid issues with fraud, you need to make sure that your customers’ information is secure.

Make Sure Your E-Commerce Site Is Mobile-Friendly

Your customers’ buying habits favor mobile phones.

In fact, statistics show that 90% of all mobile users have made at least one purchase through their mobile phones.

Your customers are shopping through their mobile phones because it’s easier for them to do so. It doesn’t require them to use any physical effort. It’s also easier for them to compare products using their mobile phones.

The problem with most online stores is that they aren’t mobile-friendly.

You need to make sure that your store is mobile-friendly. It should be easy for customers to make purchases from their phones.

If you have an extensive product catalog, customers can use their phones to access your products. It prevents them from having to go around the site looking for a specific product.

You should also make sure that your site loads fast. This is especially if it uses flash.

Final Thoughts

Making a sale through your e-commerce site is difficult. It’s one of the reasons why many businesses fail. To prevent your business from going down the drain, you need to optimize your landing page for conversions. This means that you have to make sure that your checkout process is simple and convenient for your customers.

Optimize your landing page design with the help of Happy Agencies. Whether you are getting started as a marketer or building your new agency, you will find tons of resources here to push to the next level. We have worked on more than 400 bespoke Unbounce Landing Pages, which means we understand what makes the difference, and we can help you get more conversions. Order now!

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