6 Ways to Skyrocket Your Landing Page Conversion Rates
Your website landing pages may receive a lot of traffic, but are those visitors being converted into leads? Nothing irritates marketers more than low landing page conversion rates, especially when it’s difficult to determine the underlying cause.
There are likely various reasons why your landing pages have low conversion rates. Marketers must explore various options to correct their mistakes and produce effective landing pages. Read on!
1. Work On Your Page Load Speed
In today’s world, instant gratification is at the top of every buyer’s wish list. So if your landing page has a slow load speed, visitors will quickly lose interest and leave the page before taking action. A study from Akamai revealed that an increase in page load speed among the top 100 global internet retailers results in an average increase of about 12 percent in conversion rates.
There are several ways to make your page load speed faster, including compression, content delivery networks, and minimizing page elements. For example, if you have multiple landing pages, use canonical tags and 301 redirects to domain mapping to consolidate URLs. The fewer requests the browser needs to make to load the page, the faster it will load.
2. Leverage “Calls to Action.”
Calls to action (CTAs) are a crucial element of your landing page because they’re the link between your content and a visitor’s next step. Without a CTA, visitors are left to wander around your page, and your conversion rates will suffer.
To increase your landing page conversion rate, it’s essential to keep the CTAs concise and focused on the one imperative action that you want visitors to take. Getting more specific with your calls to action can also help guide visitors to the right next step. For example, you could add a CTA that reads: “Book a demo session” instead of “Submit.”
3. Include Social Proof
One of the essential characteristics of a successful landing page is social proof. If a visitor is on your page, it’s probably because they are looking for some solution. So, help them decide to do business with you by adding testimonials and case studies to your landing pages. Social proof on a landing page also improves trust and credibility. Your visitors will likely get a feeling of reassurance from seeing that others have already taken action.
4. Focus on Value
You have a minimal amount of space on your landing page to make your pitch and convince visitors to take action. So, it’s crucial that your page speaks to the visitors’ needs and includes information they’re seeking while also highlighting the value of your product or service and how it can help solve their problem.
5. Personalize Your Landing Page
Personalized landing pages are much more appealing to visitors than generic landing pages. By collecting visitors’ email addresses and data, you can tailor your landing pages by using segments to serve only the exemplary visitors with the right content.
6. Make Your Landing Page Mobile-Friendly
It’s not just your website or blog that matters; you also need to make sure your landing pages are mobile-friendly. Your potential customers are checking out your content from their smartphones and tablets, so it’s impossible to ignore the need for responsive landing pages.
According to a study by LeadPages, mobile devices currently account for 53% of all online traffic. And that number is only expected to increase. Your landing pages must be responsive, or you will be losing out on a lot of potential revenue.
In this article, we’ve discussed some of the most common reasons why your landing pages aren’t converting as much as you may like. The keys to a successful landing page aren’t complicated: They need to be relevant to your target audience, feature high-quality content, and provide value to visitors.
Marketers should always strive to improve their landing pages and conversions to maintain the momentum of their marketing campaigns.
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