The thrill of creating landing pages stems from experimenting with design, copy, and offers to attract target customers. This means improving user experience and enticing customers to turn into leads. And with so many advertisements directing us to landing pages in our social feeds, standing out is more important than ever.
Now that the new year has arrived, it is high time to update your website and landing pages to keep up with web design trends. Read on to discover the top landing pages design trends you have to watch out for in 2022.
The Background Video
The use of background video on a landing page can assist visitors in connecting with a bland, static design. They are cool, indeed! However, they could degrade the performance and user experience of your landing page if one does not know how to integrate them in a website. As a result, keep these fundamental rules in mind:
- Take the focus away from the primary value proposition.
- Optimize your video to save space. A maximum of 10MB is ideal.
- Carefully choose videos that have a sense of flow. Avoid distracting and jerky motions.
- Use videos that are relevant to your message.
The Impressive Typography
To make your value proposition stand out on the page, simply increase the font size. As we gain a better understanding of how people read online while taking into account the constant barrage of data, this trend has emerged.
Make sure that your text is easily readable from top to bottom of a page (or simply make the content skimmable. You may also use italicization and incorporate bullet points to shorten lists. To accompany these, use clear and still photographs.
The Minimalist Look
Clean, minimal design is all about streamlining content so that a visitor isn’t overwhelmed when they first land on your page. This way, conversion rates can be increased by optimizing the speed of a website’s pages. At the same time, people’s brains will process information more quickly as their cognitive load increases.
The Live Chat and Customer Service
With a live chat, you can help visitors determine whether your product or service is a good fit for them by including this feature on your landing pages. This will allow you to have a better understanding of customer objections and will be able to tailor your content to address them. Note that this could be an excellent way to build trust and rapport with potential customers.
The Abstract Shapes
We’re all used to seeing standard web design shapes like circles, squares, and rectangles. The use of fluid, organic shapes will become more popular in 2022. These shapes can aid in the creation of a gentle yet direct page while also displaying friendliness and approachability.
The Custom Illustrations
Custom illustrations will continue to grow in popularity in 2022. This illustration style is unique and distinct, and it visually communicates a variety of aspects of your offer. If you don’t have the time or budget to commission original work, Creative Market is a great alternative. .
In 2022, the world will be inundated with new products, services, and offers. Understanding how the design landscape is changing and adapting/testing in response is one of the most effective ways to differentiate your brand and offering.
Happy Agencies can offer you the best landing page design that fits best for your brand. With us, you have access to a plethora of materials to expand your business. Join us for FREE today!