Search engine marketing is internet marketing that promotes websites by increasing their visibility on search engine results pages (SERPs). SEM includes both paid advertising (SEM) and unpaid optimization (SEO), which improves the visibility of a website in organic (unpaid) search engine results. SEM includes paid placement in search engine results and optimizing a website to appear more frequently in organic results.
As an entrepreneur, you often look for new ways to reach your target audience and promote your products or services. One way to do this is through a Bing marketing campaign, the second largest search engine in the world, so investing in a Bing marketing campaign can help you reach a large audience.
Is this worth it? Please note that Bing Ads is Microsoft’s paid advertising platform, which allows businesses to advertise on the Bing search engine and its partner sites. Paid advertising on Bing can be a great way to reach new customers and grow your business.
If you are already using Google Ads to drive traffic to your site, Bing Ads can be a powerful supplement to your campaign. In this piece, let us dive into the untapped benefits of the Bing marketing campaign.
Do Not Ignore the Runner Up
Despite Google’s seemingly insurmountable lead in the search engine market, we should not ignore its chief competitor, Bing. While the latter does not have the same level of market share as Google, it is still a major player in the search engine space.
Bing has made significant strides to close the gap with Google recently. In terms of features, Bing offers many of the same things as Google. However, there are some areas where Bing shines.
For example, Bing’s image search is superior to Google’s. Additionally, Bing is integrated with Microsoft products like Office and Windows, which gives it a potential advantage over Google. Despite these factors, Google remains the clear leader in the search engine market. However, Bing is a worthy competitor that should not be ignored.
Why Should You Invest in Bing Ads?
Choosing the right one for your business can be challenging with many marketing options. If you are considering investing in a Bing marketing campaign, here are four good reasons it may be an intelligent choice.
Reach a Different Audience
Bing marketing campaigns are an excellent way to reach a different audience than what you might be used to with other marketing efforts. By targeting specific keywords and locations, you can reach an audience more likely to be interested in what you have to say. Plus, with the right message, you can convert them into customers!
Bing Is Growing Quickly
With Bing Ads, you can connect with potential customers searching on Bing and other Microsoft sites like MSN, Outlook.com, and Edge – right when they are interested in what you have to offer. That is powerful because people who search on Bing tend to be more intent-driven than those who search on other engines. They are looking to take action. So if you can get your message in front of them at the right time, you will likely see a return on your efforts.
There are several compelling reasons to invest in a Bing marketing campaign:
- Bing is a powerful search engine with a significant market share.
- Bing offers unique targeting capabilities that allow you to reach your ideal customer.
- Bing is a cost-effective way to reach a large audience.
- Bing offers a variety of tools and resources to help you succeed.
To maximize your profits, you should invest in a Bing marketing campaign. Happy Agencies can help you through the process, so we can help you optimize your investment. Contact us now for more details!